‘Dictating what is Indian’: backlash over Urdu phrase in fashion advert

Retailer Fabindia withdrew its ‘Jashn-e-Riwaaz’ ad after right-wing Hindu groups said it was offensive to their religion. Photograph: Fabindia

Retailer Fabindia withdrew its ‘Jashn-e-Riwaaz’ ad after right-wing Hindu groups said it was offensive to their religion. Photograph: Fabindia

source https://www.theguardian.com/world/2021/oct/26/completely-bizarre-india-clothes-ad-taken-down-after-critics-say-urdu-use-offensive-to-hindus-fabindia